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Segment Marketing Specialist

Marketing / Product Marketing
Anywhere
I am interested

Currently, we are looking for two experienced Marketing Segment Specialists who will each be globally responsible for outbound marketing for one of Life Science or Semiconductor segments and will report directly to the Global Marketing Director.

If you are a passionate marketing professional and have experience in the hi-tech industry – this is the right challenge for you

Job description

Segment marketing specialist

  • Is responsible for inbound and  outbound marketing in their specific segment (Life Science or Semiconductor)
  • Creates the segment marketing plan in consultation with the Product Marketing Director including choice of media channels, sales related activities (e.g. workshops) and budget
  • Is responsible for content deployment strategy, timing and implementation while keeping consistency of brand and consistency of the messages/materials.
  • Defines positioning of products with a special focus to the segment overarching portfolio
  • Understands customer centric value propositions and the job to be done
  • Defines the online appearance of TESCAN along with other segment marketing specialists: content, media and channels
  • Is responsible for the implementation of the group-wide communication mechanism of TESCAN and the groupwide principles of brand management including corporate language.
  • Analyzes effects of marketing activities on a funnel growth and those of competitors, responsible for the use of Key Performance Indicators (KPI) with special consideration to business performance indicators (ROI)
  • Measures marketing performance of competitors and benchmark companies to understand performance of marketing
  • Acts as the interface between marketing communications and product marketing management, closely cooperates with sales worldwide
  • Cooperates with users, key opinion leaders and customers to create reference and other marketing materials.

An ideal candidate will have

Who are you

  • Must have prior 5+ years proven marketing experience in hi-tech industry.
  • Must have a proven understanding of outbound and inbound marketing
  • Speak very good English—C1 level or higher
  • If working remotely willingness to frequently travel to TESCAN HQ located in Brno, Czech republic

What would be an advantage for us

  • Experience in the fields of Electron Microscopy or x-ray microscopy
  • Additional language knowledge

We offer

  • Engaging, creative and meaningful work,
  • A modern working environment in a prestigious company producing high-end products based on cutting edge technology,
  • A position in a global and expanding high-tech Czech company with long-term employment prospects,
  • Competitive benefit package,
  • Initial appointment for one year with possible extension upon mutual satisfaction.
  • Location preferably in the Czech Republic (or any of TESCAN’s subsidiaries upon agreement).
  • Support with your relocation,
  • Start day upon agreement,
  • Brno provides a high quality of life with lots of cultures and very family-friendly https://brnoregion.com/work.

Are you interested?

Feel free to send us your (i) professional resume and (ii) cover letter describing reasons of your interest and expectations.

A review of applications will run continuously as they are received and until the position is filled. The short-listed applicants complying with the requirements will be invited for personal or Teams interviews.

We are looking forward to your application!

TESCAN is an Equal Opportunity Employer. We support diversity and are committed to creating an inclusive environment for all employees.

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